Solutions for brands and retailers...

At trov, we unlock the hidden value trapped within your excess inventory. Inspired by the historical term "treasure trove" – referring to a hidden cache of riches discovered by chance – we offer a modern solution for brands with overstock. Our discreet, members-only 12-hour flash sales transform your surplus into profit, revitalising your brand and leaving you with more capital for what matters most: creating amazing products your customers love.


We understand your overstock woes. Founded by former brand founders, we've faced the same inventory dilemmas you do. But instead of resorting to traditional methods like public high street liquidators or online discounters that erode brand equity, we envisioned a better way. trov leverages technology to create a discreet, modern solution. Unlike traditional methods, you maintain control of your overstock during our flash sales. Seamlessly integrated with your e-commerce platform and 3PL, trov acts like an immediate strike force, unloading inventory discreetly and delivering you capital in days, not weeks or months. It's time to unlock the hidden value within your excess inventory with trov.

CFO's say, "Let's trov-it!"

Members-only, 12 hour flash sales out of the public eye.

  • Strong brand, but aging inventory?

    As former brand founders, we understand the challenges of reducing aging inventory without compromising brand equity. Traditional methods like high-street liquidation can often damage a brand's reputation. We offer a more strategic approach that optimises operational efficiency and 3PL costs while preserving brand value.

  • Emergency cash needs?

    When faced with urgent cash requirements, trov offers a rapid solution. Our platform is like an emergency precision strike force that swiftly unlocks value in your inventory through targeted, members-only flash sales. Upon integrating with your third-party logistics (3PL) provider, we can execute these events in as little as three days. Sales proceeds are settled within 10-15 business days after the event concludes, ensuring a timely infusion of funds.

  • Insolvency clearance?

    For retailers and brands facing financial crisis, insolvency practitioners often seek innovative methods to maximise the value of inventory while protecting brand equity during an AMA process. An ideal approach, especially if at risk of a merchant service provider shut-off, is our private, members-only "all-sales-final" platform designed to facilitate discounted sales without compromising the brand's reputation. By keeping these sales time-limited to 12 hours, we can help ensure that the brand's IP value remains intact.